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Harley-Davidson's Latest Campaign Exclusively Lit By Rotolight LED Lighting!

 

Rotolight was the exclusive light of choice of Harley-Davidson’s recent international advertising campaign with award-winning photographer and filmmaker Benedict Campbell who has worked with brands such as Nike, Jaguar and Mercedes.

 

“The power and mobility of the ANOVA was the biggest seller for me, it’s such a lightweight unit you can hold it, so it's great as a fill-in light during the day and ideal for key lighting video or photography on-location or in the studio… In fact, I do a lot of high-speed video so I need lights that are portable but have enough power to light the subjects. Having the battery-powered option is critical to my workflow - the ability to place the lights where ever you want is so useful," says Benedict Campbell.

 

Weighing in at just 3.5kg, the ANOVA packs a punch in terms of output, using up to just 42W. The innovative LED Floodlight range offers totally flicker-free lighting and emits up to 3.9 kW tungsten bulb equivalent / 5938 lux at 3 feet - powered by mains or V-Lock battery as standard!

 

“Part of a week-long shoot in Spain, we planned to capture a Harley-esque Biker BBQ on the beach with the ‘Street’ Bike,” Campbell explains. “Set in the early evening, we knew we didn’t have long to capture the scene before the sun set so everything had to be in place. Just as we went to take the shot, the sun went behind a cloudbank, so it was critical we got the shot; I grabbed the ANOVA, reproduced the missing evening light and shone it on the subjects! It was perfect and created the exact quality needed. If we had any other light, there’s no way we would have got what we needed.”

 

Rotolight’s LED lighting systems offer a beautiful soft lighting source; available in either 110º or 50º beam angle, the ANOVA creates a natural ‘wrap-around’ effect and are ideal for key or fill lighting. The Bi Colour ANOVA can accurately reproduce any colour of white light from 3150K to 6300K controlled locally, by DMX or wirelessly using the Rotolight Magic Eye iPhone/iPad app.

 

In a studio in Portland, USA, Benedict was tasked with capturing close-up’s of the new Harley ‘Road Glide’, he explains: “We did a lot of light painting for this particular shoot, the RL48 Ringlight was extremely useful as we could get very close to the bike which enabled us to capture a lot of detail in the paintwork. The ANOVA was mainly used on a stand as the main light source to bounce into the studio and create amazing light graduation in the paintwork!"

 

Used on Tom Hanks latest Captain Phillips, James Bond Skyfall and Disney’s Maleficent, the Rotolight RL48 ringlight delivers ‘Flicker Free’ continuous light with excellent colour rendering (CRI>91) and provides soft, diffuse lighting, the ideal light of choice to light hard to get to places as a key or fill light.

“Harley was so surprised that we used just two lights in a huge studio. They were happy with the results, and very impressed with the Rotolight. I love the Power, Versatility & Portability!" - Benedict Campbell (www.benedict1.com)

Rotolight’s lighting systems are fast-becoming a household name within the industry, from lighting famous faces such as Andy Garcia and Quincy Jones to location shoots for global brands such as Maybach and Harley-Davidson - Rotolight is now the lighting source of choice.

Image credits: © Benedict Campbell Photography for Harley-Davidson

 

 

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