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Coming Soon: LYTRO ILLUM Camera

Posted on Aug 06, 2014 in News: Cameras & Digital Backs, Lytro

The World's First Light Field Camera and Software Platform Designed for Creative Pioneers is Coming Soon to our Stores!

Back in April this year, LYTRO unveiled the LYTRO ILLUM - its powerful vision for the future of photography - a light field camera and software platform designed to redefine the way we portray the world around us. Built to harness the full power of the light field, the professional-grade LYTRO ILLUM will give photographers a new medium capable of capturing visual experiences in their purest form - not as a static cross-section of reality but an authentic, interactive window into their world.

 

  • LYTRO ILLUM creates "living pictures" by bringing the power of 3D computer graphics to photography and enabling new avenues for visual storytelling
  • Customized sensor and LYTRO-designed lens deliver previously impossible optical performance
  • Powerful software platform enables revolutionary interactive experience

 

The camera paves the way for an immersive brand of storytelling, in which images can be brought to life in multiple dimensions through Light Field Photography - a transformative new category that empowers artistic creation and expression beyond what is possible in the 2D world of digital and film. In capturing the color, intensity and direction of every light ray flowing into the camera, LYTRO ILLUM provides a massive amount of visual information that allows photographers to recreate sights and scenes on a truly experiential canvas.

"With LYTRO ILLUM, creative pioneers - ranging from artistic amateurs to experienced professionals - will tap into a new wave of graphical storytelling. Now artist and audience alike can share an equally intimate connection with the imagery, and, in a sense, jointly participate in the magic of its creation," said LYTRO CEO Jason Rosenthal. "By combining a novel hardware array with tremendous computational horsepower, this camera opens up unprecedented possibilities to push the boundaries of creativity beyond the limits inherent in digital or film photography."

To enable such rich, layered compositions, LYTRO ILLUM delivers unparalleled optical versatility by merging custom-built hardware with a powerful software platform. The camera offers a 40-megaray light field sensor, 8x optical zoom range, constant f/2.0 aperture, and a high-speed shutter capable of freezing motion under a wide variety of conditions. After image capture, the innovative software platform empowers photographers to adjust aspects of images that were previously fixed, such a focus, tilt, perspective shift and depth of field, which allows the photographer to create images that will resonate for the viewer not just in one dimension, but in every dimension.

"My photography style pushes me to look for ways to tell a more compelling story with every image. LYTRO ILLUM gave me that ability by incorporating an interactive element that captures different visual touch points at every depth," said Kyle Thompson, a Chicago-based photographer known for his surreal conceptual style and one of the early users of the camera. "With LYTRO ILLUM, I've been able to make a multi-dimension image with more perspectives to explore."

LYTRO ILLUM's totally unique photographic experience reflects the technological revolution around virtual reality and 3D graphics as powerful new storytelling formats in the Digital Age. In the hands of creative pioneers, the camera is a catalyst for a transformational shift in which the world will increasingly look for opportunities to craft a more immersive artistic experience.

"Light Field Photography is following the classic pattern for a transformational concept," said LYTRO founder Dr. Ren Ng. "The original Lytro camera, which launched in 2012, introduced an entirely new era in photography. LYTRO ILLUM will advance this movement to a new level. We are very excited by the potential of this camera to ignite a photography revolution on the magnitude of the transformation from film to digital."

In addition to enabling post-capture image adjustments, LYTRO ILLUM's proprietary software platform enables users to view images in 3D, build custom animations, export images into common formats like JPEG and share to the web or mobile devices. LYTRO ILLUM's workflow is also compatible with existing photo-editing suites like Adobe Photoshop and Lightroom software, and Apple Aperture software, allowing creative pioneers to use the tools they already know and love.

 

Below is a picture embedded from the LYTRO Living Pictures Gallery
(click on the "?" icon below for instructions on how to interact with this picture)

 

For more information on the LYTRO ILLUM camera, including price and availability, please visit our Product Spotlight section.

 

About LYTRO

LYTRO is reinventing photography by combining a novel hardware array with cutting-edge computational graphics to capture a more complete and immersive picture of the world in three dimensions.

LYTRO is the first company to bring an entirely new category, Light Field Photography, to the consumer and professional markets by transforming the camera into a powerful computational photography platform that fundamentally captures a richer set of image data compared to conventional digital or film cameras.

Founder and Executive Chairman Dr. Ren Ng, whose Ph.D. research on Light Field Photography won Stanford University's prize for best thesis in computer science in 2006 as well as the internationally recognized ACM Dissertation award, founded the company in 2006.

 

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